Edge Shopping

GOAL

Help users save money. Give them a best-in-class shopping experience on Microsoft platforms by giving the best price discounts. Help users save time by providing automation during shopping. Easily find relevant deals/coupons. Provide a simplified & seamless shopping experience across the browser & platforms.

APPROACH

Create and scale Savings Finder (deals, coupons, price compare, price history, cashback, etc. ) browser extension that helps users where it hurts the most: money & time while shopping on different sites. The project started as an Incubation to learn more about the mechanics of a browser extension and how Microsoft can help users save Money and Time.

I worked with the team to understand the problem space and map the initial typical online shopping flow

FINAL SAVING FINDER FLOW

Based on the initial answer mapping iterations, I created a detailed midfi and later hifi interaction flow. I worked with the core PM/Dev team to identify key features to be added in the first version of the Shopping Extension. Example of the final flow 

MERGING THE SAVINGS FINDER TO EDGE SHOPPING AS AN INBUILT FEATURE

Post the incubation prototype we shared the vision of the Shopping savings feature with Edge browser team Leadership and informed them about the various benefits of the Shopping savings as part of the browser. The leadership agreed with the plan of merging Savings finder browser extension to core Edge functionality.

Role: Principal Design Lead